SEO is a heart of any online blog or company. Many blogs created in every day but most of the blog fails because doing wrong SEO or NO SEO. SEO have two types, first is on page SEO and the second is off page SEO. SEO has many factors such as keyword density, keyword decoration, URL Structure. You can check your blog SEO by any on-page SEO tool and improve your blog ranking on search engine. I recommend SEO mentor tools for calculating on page SEO score and improve you SEO Score.
Use Long tail keyword
Long tail keyword is a great way to rank higher on Search Engine. You can find a long tail keyword with various methods available on the internet. You can use Google auto-complete search for find a Profitable long type keyword.
If you write a post about find a long tail keyword then your long tail keyword look like the ultimate guide to finding a long tail keyword or the Best way to find long tail keyword easily.
Fresh and Original Content
Google will love only fresh content. So make sure your content is original and fresh. A blog briefly describes fresh content definition. You can write evergreen content and update your content when needed. Don’t update your content many times. If your update your content on weekly or monthly basis then uses last updated plug-in to avail maximum SEO benefit.
Long content always rank higher in major search engine. But make sure don’t try to write long content that is unnatural or unreadable by a human. If you write long content that is unreadable by a human then Search engine rank you content low because it is a negative impact of SEO. So write a long content that is natural and don’t repeat any line or don’t write a long paragraph that is not readable. You can divide your content in paragraph or heading.
Use Keyword Decoration
Keyword decoration means to bold and italic some word that is related to the blog post. If you write a post about SEO then you should bold and italic related word about SEO such as on page SEO, off page SEO, SEO guide. If you WordPress CMS then you should use SEO Processor for keyword decoration easily.
Use LSI keyword
LSI Keyword is a recommend on page SEO techniques. Google and other major search engine watch user activity and provide the best result according to user needs. Actually user search on major search engine with different terms. Each user uses a different keyword for find an article based on a need. If two users find about topic what is SEO? First user type in Google: Beginner guide to SEO and second user search SEO basic tutorial. So you need to use to LSI keyword for a different user.
You can use only two or three LSI keyword within your post. You can find LSI keyword with LSI Graph tools.
Meta description is used for better click through rate. You can use Meta description up to 150 characters. You can summarize your blog post and enter it on Meta description. Make sure your Meta description include your focus keyword and some LSI keyword. Many users read Meta description first then click on any blog post. A weak Meta description clicks lower and lower.
Meta tags are used for the better structure of your blog post that is a major ranking factor. You can use one or two Meta tag related your blog post. You can also use tag cloud on your website.
By default, many CMS (content management system) use a default URL structure. You can also remove stopword such as to, with, how from URL. So you can change your URL Structure to avail maximum SEO benefit. Here is the list of SEO friendly URL and NonSEO friendly URL.
www.example.com/post-name = SEO friendly
www.example.com/category/post-name = SEO friendly
www.example.com/q=51 = Non SEO friendly
I recommend the www.example.com/post-name URL. You can also avoid underscore in URL Structure.
The heading is a great way to optimize your blog post. You can use heading to optimize your blog post but make sure your post is not over optimized that are cause Google Penalty. You can use your keyword in h1 and h2 heading.
Spelling and Grammar Mistake
You can write a post without any spelling and Grammar mistake. You can use Grammarly for check spelling and Grammar Mistake.
Website Speed is Matter
Website speed is a major search engine ranking factor. Website speed also matters to rank higher in a search engine. Google include website speed when to rank any blog post. You can use a faster host, CMS and some cool cache plug-in to make your website faster. You can analyze your website with GTMetrix tools.
User Experience and Good Design
You can work on your website design to improve your website design. A good design encourages the search engine and visitor. You can check your website user experience with Google Page Speed tools.
Right Amount of Keyword Density
You can maintain a keyword density by repeating your focus keyword within your post. You can use keyword density up 1.25. If you overdo your keyword density then Google penalize your website for over optimization. You can repeat you focus keyword in Right place. But make sure your keyword is not stuffed. Here is the example to understand stuffing.
The computer is the necessary part of my life.
The computer is my life. The computer is my soul.
Without computer, I don’t live
You can write this example without stuff like this
The computer is the necessary part of life and my soul.
I don’t think to live without the computer.
Interlinking is Necessary
Interlinking is the best way to optimize your old blog post. I provide a simple question and answer to understand why interlinking is necessary for every blog.
Questions: Why Wikipedia rank higher in Search Engine.
Answer: Wikipedia writes a Great Content. Wikipedia also adds some useful interlink related to post.
Right Way to USE External Link
You can add trusted an external link in your blog post. An external link is used to improve domain authority that is a major ranking factor. Before adding any external link, make sure your external link related your content and High PR and not penalize by Google. You can check website penalize status with Google Penalty Checker tool.
The image is necessary for every blog. You can use WP Smush Plug-in for optimizing an image. You can give related name in an image and try to add alt text for an image like below.
<img src = image name.jpg alt = image name/>
You can also use any image sitemap plug-in and submit to all search engines through the webmaster.
The social signal also plays a major role to improve search engine ranking. You can add social share button at the end of a blog post and right sidebar. You can tell an awesome headline to encourage the reader to share the post. Here is awesome headline example that is use by Professional Blogger.
Share the post to encourage me to write a new post.
Sharing is caring.
Sharing is cool.
If you enjoy this post, share it.
Sharing is sexy.
Ask user For Commenting
Commenting is necessary for every blog. Google include a number of comment to see the article quality. You can ask a user for commenting at the end of a post.
On Page SEO Checklist
- Use focus keyword in heading, bold, italic and underline.
- Insert the keyword in image alt text.
- Add LSI keyword.
- Use Interlink.
- Add some high PR outbound Link related your post.
- Add some video related your blog post.
- Write long and engaging content that reader loves it.
What to Ignore
- Don’t add too much LSI Keyword.
- Don’t use your keyword in too much Heading.
- Avoid Low-quality Content.
- Don’t Add Entrusted External link that is not High PR.
Things to focus
- Use long tail keyword up to 65 characters.
- Write your keyword at the beginning of your post title.
- Write your keyword at the beginning of a paragraph.
- Remove date from a post.
- Create more related content.
I cover almost every part of on page SEO. Another part is off page SEO that is come after on page SEO. I want to know your opinion about my post via comment.
Share the post to encourage me to write a new post.