Thanks to social media, advertising a brand has never been cheaper. Does that mean that free promotion is everything you need? Not exactly. With paid Facebook advertising, you can boost the efficiency of your marketing campaign.
For a small business, making an investment in paid social media advertising is risky. You don’t have a huge budget for marketing. Can you achieve great results with small investments? Here’s the good news: yes, you can! If you plan and target the campaign very carefully, you’ll inevitably get more website traffic and a better rate of conversions.
Still not convinced? Here are 5 reasons why you should consider Facebook advertising for your brand:
1. People Will See You
There are over 1.79 billion monthly active users on Facebook. The audience is constantly increasing year over year. Facebook is a big deal. You can easily find your customers inside this massive pool of people. They are out there, so all you need to do is connect with them.
That’s a necessary aspect of your campaign, and the good news is that Facebook won’t charge for such promotion. With Facebook ads, you’ll put the campaign on steroids. Instead of waiting for the right people to find your page, Facebook will serve it in their feeds. You’ll reach your audience.
2. The Right People Will See You
Facebook advertising is not only about getting your message out there. It’s about serving your message to the right audience. It’s about targeting to an extent that you can’t get through billboards, newspaper ads, and other forms of traditional advertising.
The ads are targeted to the users’ interests and demographics. Let’s say you’re promoting a B2B brand that offers services of business consultancy. You’ll target the users with interests in advertising and business. You can target people over 25 since the younger audience is unlikely to be interested in your services. You can even set a specific target for small business owners. If you want to narrow down the audience even further, you can set the target to your geographical region. In fewer words – you can serve your ad only to people who’ll be interested in it. That’s the perfect recipe for high ROI.
3. Performance and ROI Tracking Is as Easy as It Gets
How do you track the ROI of a billboard? Will you ask each customer whether or not they saw the sign? With Facebook advertising, performance tracking is far less complex. With Facebook Ads Manager, you can track all metrics you need for measuring the ROI and tracking the performance of your ads.
You’ll see the total number of ads that Facebook showed, the number of clicks and other actions it attracted, and the cost per click/like/conversion. You’ll set specific goals, and you’ll easily see if and how you’re achieving them.
4. You Don’t Need a Huge Investment
With Facebook ads, you spend as much as you want to. You’ll set a budget and you won’t spend a single dollar above that limit. You want to spend $5 per day and still get great results? That’s possible! Even with a small budget, you can reach out to thousands of people who meet your targeting criteria. When compared to AdWords, Facebook advertising is a much cheaper option.
When you combine the low cost of advertising with a high ROI, it’s clear why you should definitely invest in Facebook ads.
5. You Get a Chance to Be Creative
When someone sees your ad in their Facebook feed, this is what they think: “should I check it out or should I keep scrolling down?” That consideration lasts for a second or two. You have a great challenge in front of you: make the ad as catchy as possible, so more people will click on it.
Approaching that challenge as an opportunity to get as creative as possible. The Facebook audience wants to see calls to action, color, photos, videos, and intriguing design. Try to create a simple message, or you can get as bold as you’re willing to get. The good news is that you’ll always see which approach works better for your audience. You will track the performance of your ads and you’ll eventually find the balance that works.
Facebook is a powerful advertising platform. It is highly targeted, easy to use, and more effective than any other marketing tool you can think of. Setting up the ads and maintaining the campaign will take some time and effort, but the results are worth the investment. The good news is that Facebook takes you through every step, so the learning curve won’t be a big deal.
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