Images are speaking a thousand words than text. Many professional bloggers including me use an image in every blog post to make the blog post stand out from the crowd. If you are using the image on your blog. You can optimize your image for SEO to get higher ranking in Search Engine. In WordPress, image SEO is really easy with the help of some WordPress plugin.
Choose the Right Image Format
Many image format available such as PNG, JPEG, BMP, GIF, TIFF etc. But the three image format is very popular and used worldwide. These formats are JPEG, PNG, and GIF.
PNG: – This image format is used for a transparent image or web images. PNG format image is very high quality and smaller size possible.
JPEG: – JPEG Format Image is a really very high-quality images but the image size is very high. If you want to use JPEG format images in your blog. You can compress the images before added to your blog.
GIF Format: – This image format is used for animated image. For Normal Image, GIF Image Quality is low than JPEG and PNG format.
When I test all three format, I found that all three extension size is different. Here is a result.
PNG SIZE: 39 KB, GIF SIZE: 45 KB, JPEG SIZE: 145 KB
So, after test these extensions, PNG is a winner for your blog.
Use Only Related Image
You can use a related image that describes your content. For Example, if you write an article about “long tail keyword” and use image “on page SEO” that is useless. So make sure, your image is very close to content.
Optimizing Images in PhotoShop
PhotoShop is a very popular graphic designing software to optimize images and creates high-quality images. It also used to create Logo, Brochure and many types of Creative Images. In this Software, you will found every option to optimize your photo for the web page. In Short, PhotoShop is the best way to optimizing images for web pages.
You can follow below step to optimize the image for SEO in PhotoShop.
- Open your Photo in PhotoShop.
- Go to file menu and click on save for the web.
- After that save your photo in PNG format because, in PNG format, image size reduces without losing quality.
Give Relevant Filename
You can give the relevant file name to your image to improve image SEO. For Example, if your image describes “how to find royalty free image” then you can give your filename related to this keyword then default name. You can give image name such as royalty free images or copyright free images.
Use Proper Alt Tag
A search engine like Google, Yahoo, and MSN is not able to read image content. The image is the empty box for the search engine. Alt tag is used to describe the image for Search Engine. You can use proper alt tag for the image to describe image more significantly. You can also some WordPress plugin to automatically add the alt tag to your image.
Use Image Caption
Image Caption is not used for ranking. You can use the caption to describe the image for users. When a visitor Search image on Google Search Engine, An image with Caption and Description more likely to clickable. So you can use image caption for the visitor, not Search Engine.
Reduce Image Size
In WordPress, many Plugins available to reduce image size without losing image quality. After tested various image optimizer plugin, I found that three WordPress plugin are perfect to reduce image size without losing quality that name is WP Smush it, EWWWW Image Optimizer and Short Pixel are best plugin to decrease image size.
With WP Smush its free version, you can bulk smush some image only. For Unlimited Bulk Smush, you need to buy WP Smush it.
Short Pixel is a free and Premium Plugin, You can compress few numbers of images with the short pixel. You can buy short pixel to remove these limit.
EWWWW Image Optimizer Plugin is completely free. You can optimize unlimited images with this Plugin.
Lazy Load means image and video shown only when the visitor scrolls down to image or video. You can use lazy load WordPress plugin to easily enable lazy load in your blog.
Image Sitemap Plugin
A sitemap is used to correctly index your blog content and image. You can use any image sitemap plugin. I think UDINARA image sitemap Plugin is good for image sitemap or You can use Google XML Sitemap Plugin.
In WordPress, Many Plugins available to optimize an image for SEO and speed such as WP Smush it, Image Sitemap Plugin.
I also use adobe PhotoShop to Compress images and optimize the image for SEO friendly image name. You can also use photoshop for image SEO.
You can’t ignore image SEO. Mostly blogger does not care image SEO that is the biggest blogging and SEO Mistake. If you have the question about this post, you can ask us in the comment section.
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