On the basis of it, marketing is a simple task with the objective of appealing to your audience. Nothing appeals quite like quality images.
Humans are visual creatures who always relate far more easily to pictures than we do words. With an image, all we have to do is glance at it and immediately we know what the image is representing to us. In contrast, a block of text is dull and boring, giving no reason to decide if the passage is worth the time it takes to read.
This is the cold harsh reality of marketing. You simply cannot assume that your audience will take in your content simply because it is plastered in front of them. Posters with stunning graphics and as little text as possible will always win over bulky text with no accompanying images.
Over recent years, the use of infographics is increasingly growing as one of the major trends in digital marketing. Firstly, presenting your ideas in the form of an image is a great way to get around the 140-character limit. It is also appealing to audiences who are now viewing most of their content on mobile devices.
Many people think that the infographic is a relatively new concept. However, if anything, this form of information predates writing itself. Some examples of carvings on cave walls date back over 25,000 years. Little did cavemen know at the time that they had formed the basis for marketing before marketing was even a thing.
We have already touched on this, but the importance of using images when you are looking to grow your brand’s social media presence cannot be stressed enough. Unless your post has something eye-catching that will stop your audience’s thumb from scrolling further, the chances are that your content will be playing the role of column fodder.
Not only this, but images can help to expand the size of your post. When competing for space on a small screen, this greatly increases the chances of a conversion.
Graphics are used as part of marketing strategies as they are a great way of informing your audience in a crisp manner. Touching on the point we already made about infographics, when we present information alongside or as part of an image, it is much easier for consumers to retain the information.
When it comes to advertising in the 21st century, it’s easy to find a poster maker online to promote a business. This means that marketers always have to come up with new, innovative methods to promote their products or services.
Graphics help to project a brand’s image better than any press release. Every business has its own unique logo and, with that, an instantly recognisable colour scheme. This has to be represented across social media, websites and pieces of literature that the brand is associated with.
By utilising graphics correctly, consumers can relate to brands as an authoritative source. This will build trust in the business on a subconscious level.
Finally, one of the main reasons for using graphics is for their SEO benefits. Some can be mistaken by believing that images have no SEO benefit because keywords can only be found in text copy. However, this is not the case at all.
Search engines favour pages that are informative and well designed, taking user experience into account. Not only this, images with a keyword tag can help to boost a website’s search engine visibility. In conclusion, not only can graphics aid your layout, they also play a key role in your SEO strategy.
These are just five reasons as to why your marketing strategy should make use graphics to boost success. However, in reality, there are plenty more. The golden rule here is to remember this – if you are not interested, then why should anyone else be?