The faster the better. Don’t worry, this isn’t an advertisement for automobiles or gaming processors. Though, speed is one of the parameters that define the likelihood of being accessed by users and finding a place in the market competencies. Be it supercars, mobile processors, the loading time of a mobile app and the website.
A faster website gets and retains more users leaves a good impression on users.
Is speed necessary?
Loading time is an important aspect any website as it defines the user experience. If your site takes much time in loading, then users would refrain from coming back and would leave the moment they land on it. As we have heard the adage “first impression is the last impression”, how could your expect users to stay if you fail right at the beginning. As visitors tend to care about the speed rather than the functionality of the site. Moreover, the loading time of the site is an important variable when it comes to its ranking on search engines.
Slow websites hinder page traffic. If your website loads within few seconds maximum within 7 seconds, then it’s good but still you can improve upon it and beyond that, you’d definitely lose noticeable revenue.
But the question is how do we enhance our WordPress website’s speed and make it more optimize? In this article, I’ve shared some WordPress speed optimization tips to boost its user experience and the overall performance.
How To Check Your WordPress Speed?
This is the biggest misconception developers think that their website is fast but it is better to do a checkup. You can easily check your site’s speed. Since you frequently visit your site, browsers like Chrome store your site in the cache memory and automatically fetch it as soon as start searching for it, making your site load instantly. However, a user who is visiting your site for the very first time might not experience the same also, users in different geographical locations will have a completely different experience.
You can use tools like the below-mentioned and analyze your site’s speed and make it faster. The faster your website is, the better it is.
– WP Engine
– GT Metrix
Compressing Your Images:
The best way to optimize image is to compress them. You need to resize your image and allow creative cropping for that fact that they may be displayed across mobile devices. Compression is simply the process of removing image information that the cannot be perceived by human eye.
It’s an essential step in optimization and can decrease image sizes dramatically. There are three file formats namely JPEG, GIF, PNG as they use lossy compression which means there larger gains in file reduction potentially on offer. The downside of this is that you’ll have the post-compression results carefully for unwanted visual effects.
Through WP Smush you can reduce your image size, boost your SEO and increase the overall performance of your site. You can easily set the maximum width and height and large images will scale down as they are being compressed. Large image files may be slowing down your site without even letting you know of it. WP Smush uses WPMU DEV super servers to quickly smash every single one of your images and cuts all the unnecessary data without slowing down your site.
Optimizing your images for SEO:
SEO is equally important from the site’s perspective as it determines your site’s overall success and is a variable that determines its performance. Let’s quickly have a look at the following steps for optimizing your site.
– Filenames: use descriptive Filenames that showcase your keywords rather than meaningless generic names and try to keep it simple yet intuitive.
For example, use “ My company name.JPG” rather than “x!@#$$4.JPEG”
– Alt Tags: Provide a precise Alt tag for each image for optimizing the site’s SEO enhancing wider accessibility. For example, “alt = product description”.
Install a WordPress Caching Plugin:
WordPress sites are dynamic. To build web pages, WordPress has to run a process to find the required information, put it all together and then display it to the user. As this process consumes much time, what concerns is that it can really slow down your website when multiple users visit your site simultaneously. To eliminate this problem, use WordPress Caching plugin. Caching can make your site anywhere from 2X to 5X faster, isn’t that what you wanted?
Here’s how it works: Instead of going through the whole page generation process every time, your caching plugin makes a copy of the page after the first load, and then serves that cached version to every subsequent user.
WP Super Cache:
WP Super Cache is an efficient page caching system that can make your site much faster and responsive enhancing the overall performance. It works by caching all the web pages and stores them in a static file for future purpose and when any request is made, then it loads directly from the file rather than loading and compiling the whole PHP code and then building the page from the database.
EWWW Optimization Plugins:
This plugin can be used to optimizing your media library images. This plugin optimizes your images automatically as you upload them to your site. It can also optimize already uploaded images and convert them automatically to the file format that will produce the smallest image size and optionally apply lossy compression to achieve huge savings for JPG, PNG etc.
Enable Gzip Compression:
Gzip compression allows a website page to be transferred to a browser at up to 705 of its original size. The browser then decompresses the page and display it to the user. Gzip can be enabled via the WordPress options page. You can find this page at www.yourwebsite.com/wp-admin/options.php. To enable Gzip, simply change the value of the Gzip field from 0 to 1.
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