You may have included the best content and stunning graphics on your website to make it appealing to the visitors, yet you may find your website lagging behind when it comes to Google ranking. The reason here may not be the product, service, content, or design but the main reason would be the lack of Search Engine Optimization (SEO).
SEO is not new to the website developers or online businesses and hence they all may administer tried and tested SEO practices for better results. Still, some websites get higher rankings while some others may simply fail to pull the attention! To avoid this problem and get the best advantage of SEO, one should incorporate the best SEO techniques that pull in higher Google Page Rank.
Some of the tried and tested techniques to get better results on Google Page Rank are mentioned here for those who want their website to be flocked with visitors.
Know what SEO is?
This is definitely the first thing one may do as without knowing what SEO is, it is difficult to get the results. SEO is the process where the website is designed and refined to get the higher ranking on Search Engine. Higher ranking on the search engine may result in more visibility, which would eventually result in higher number of visitors. More visitors would result in the successful website. There are various strategies being used by the SEO experts to get the best Google ranking.
Keywords have always remained the widely used SEO technique. These keywords are the words usually used by the users to search specific service or product. SEO expert should analyze the keywords commonly used and would emphasize on including these keywords tactfully in the content. While using keywords is a good idea, you may refrain from stuffing your content with keywords. Irrelevant keywords present in the content may lead the entire website in trouble. The search engine may report the website as spam and blacklist the same. There are special search engine spiders that keep a track of such websites, so go easy on keywords.
Use the self-explaining page title
Page title or title tags gain the attention first and may be displayed in the search results. The title tag should be self-explanatory and may give the exact idea of what the page is all about! Keep it about 50 to 60 characters long as the search engine would display only that much. The best advantage of making catchy title tag is that even the users would use it know what is there in store for them and may click on the link only if they find it appropriate.
Make the website mobile friendly
The world is changing and so are the devices. Most of the people opt for searching website via mobile and tablet. The audience varies from the PC users to smartphone lovers. Your website should suit them all. It has been observed that about 43% of total searches are made on mobile. Hence, if your website is not optimized for mobiles then you are losing on the highly big part of the audience. The trend is not new and that is the reason why most of the websites went mobile way in 2015. The remaining ones are also making the change happen and would soon join the rest. If your website is not yet mobile friendly then beware you are soon going to face the trouble.
Build organic links
Google has acquired the trust of the users over years and this has made it one of the most popular search engines used worldwide. Google and even other search engines support only relevant content and sites. They always support organic sites more than the rest. You may build more of organic and natural links to get visibility on the search engine rankings. Monitor the growth of links and ensure that you immediately rectify the issue if you are going wrong.
You may use tools like Google Toolbar and Alexa to know the changing search trends. The referrer monitoring will also help in knowing how visitors land on your website and where you need to work.
SEO techniques may work only if one continuously updates the content and make the changes as per ongoing trends as well as Google Algorithm. Put in little time for SEO and you would fetch amazing results.
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